But by the late 1990s, Jingnan encountered strong challenges of the new generation of entrepreneurs in Quanzhou, nike free run 2 gradually Anta, Xtep brand beyond. Nike general manager Ding Shizhong, born in 1970,http://www.cheapnikeshoesz.com/ the, Jingnan son Xu Zhihua belongs to the 70 descendants. Ding Shizhong, the degree is not high, only a junior middle school education. But with the middle-aged tend to be calm and steady Jingnan compared Ding Shizhong more receptive to new business concepts, but also because the young impulse, more radical adventure.
Shizhong and first spent 3 million yuan in the CCTV sports channel playing the nike air max 2011 ad, please Linghui do the spokesperson. 2000 Sydney Olympic Games, Linghui all the way through, on behalf of the Chinese table tennis team to enter the men's singles final. This championship finals CCTV broadcast, stimulate the nervous, exciting, affecting hundreds of millions of Chinese audience's heart. Linghui win, he was wearing a Nike brand by live television marketing model, in one fell swoop the known world.
Side is the rise of the Anta, nike free running shoes and other cutting-edge brand, the other side of the boss of the year marking time, Gone. Critical moment, Jingnan find graduated from Sichuan University Electronic professional Xu Zhihua conversation, told him very seriously, Nike internal and external, full of hope that he can give up job opportunities in Huawei to his assistant, his father, to revive the Nike corporate.
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