The report says, because ghd has a large share of enterprise production belongs to the OEM production, so although GHD production up respectively 17% and 15% of the total amount, but the global brand share as ranking but GHD memories of a line of the brand. GHD President had said that at present the brand has its own GHD export proportion only accounts for a third of the total exports.
On the way to the international market in the process, has its own brand is very important, ghd australia is taking steps to improve the own brand products in the export ratio. In order to be in good shape overseas brand, the domestic GHD enterprise also took many efforts. GHD through overseas factory way to rapidly increased local brand awareness.
ghd straighteners in Brazil factory production of the entire GHD brand, in Vietnam and Pakistan in the future of the two after the completion of the factory, the product will also all the GHD brand. But because of the lack of brand building GHD into overseas markets, mostly have to use the OEM way.
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